2025 Summer Camp Promotions
As the largest parent-focused media outlet in Greater Lowell and the Acton-Lexington area, we can help you spread the word about your summer camp or programs quickly, efficiently and at an affordable price.
Please review the variety of marketing options listed below and then complete the REGISTRATION FORM.
Please review the variety of marketing options listed below and then complete the REGISTRATION FORM.
Summer Camp Fairs
Sunday, February 2, 2025 11 AM - 2 PM
Middlesex Community College, Bedford MA
$190 Per Display Space (10' W x 8' D), table provided if needed. Electricity available.
Sunday, March 23, 2025 11 AM - 2 PM
Westford Regency Inn & Conference Center, Westford MA
$190 Per Display Space (10' W x 8' D), table provided if needed. No electricity available.
Take 20% off if you book multiple services (i.e., two Camp Fairs, a Camp Fair and the Summer Camp Guide, etc.).
Middlesex Community College, Bedford MA
$190 Per Display Space (10' W x 8' D), table provided if needed. Electricity available.
Sunday, March 23, 2025 11 AM - 2 PM
Westford Regency Inn & Conference Center, Westford MA
$190 Per Display Space (10' W x 8' D), table provided if needed. No electricity available.
Take 20% off if you book multiple services (i.e., two Camp Fairs, a Camp Fair and the Summer Camp Guide, etc.).
Our Summer Camp Fairs are attended by hundreds of local families and are advertised widely in the Merrimack Valley, Metrowest Boston, and Boston/Cambridge area. Exhibitors have shared the following anonymous feedback in our post-fair surveys since we started our fairs in 2016:
- "Awesome attendance. The organizer was superb. Parents were engaged. It was great all around."
- "Participants were very engaged... We left with more contacts from this fair than we had combined from the previous 4 fairs."
- "It's an awesome camp fair -- one of the best we attend all year!"
- "Well prepared and there was an excellent turnout."
- "By far this is the best camp fair in Massachusetts."
Summer Camp Guide
Our very popular Summer Camp & Kids Activities Guide will be featured on our websites, in our weekly newsletters, and promoted on our social media channels from January through July 2025.
Our 2024 Guides were displayed over 1,200,000 times and resulted in almost 12,000 clicks to the listed programs. In order to reach the maximum number of local parents, we recommend participating in BOTH a Camp Fair and the Summer Camp Guide. A Camp Fair table is an excellent way to connect in-person with local parents while the Summer Camp Guide has a wider, more long-term reach.
A Summer Camp Guide listing includes:
Programs can be added to our Summer Camp Guide at any time. The Guide will be published in January and will be online and heavily promoted through July.
Our 2024 Guides were displayed over 1,200,000 times and resulted in almost 12,000 clicks to the listed programs. In order to reach the maximum number of local parents, we recommend participating in BOTH a Camp Fair and the Summer Camp Guide. A Camp Fair table is an excellent way to connect in-person with local parents while the Summer Camp Guide has a wider, more long-term reach.
A Summer Camp Guide listing includes:
- Inclusion in the Summer Camp Guide, which is promoted in weekly newsletters, ads, articles and social media from January through July.
- A detailed listing in the Summer Camps category of our Business Directory. See a sample Guide listing.
- Two "Camp Spotlight" posts on social media.
- Add-on options such as eblasts and feature articles are available below.
Programs can be added to our Summer Camp Guide at any time. The Guide will be published in January and will be online and heavily promoted through July.
Summer Camp Guide listings are $200 for the Lowell edition or $150 for the Acton-Lexington edition.
Take 20% off if you book more than one option (i.e., two camp guide editions or a camp fair and a camp guide).
Take 20% off if you book more than one option (i.e., two camp guide editions or a camp fair and a camp guide).
Additional Promotional Options
Choose from the following additional options for promoting your summer camp, program or activity. You do not need to sign up for a Camp Fair space or a Summer Camp Guide listing to book an eblast or article.
Dedicated Eblast
Send a sponsored eblast to all our subscribers to share your key messaging and call to action. Our eblasts are our most effective advertising option, with open rates from 40-65% and high click-through rates. Include special offers, discounts, links, photos, and a call to action ~ you provide the content or we can write it for you.
Send a sponsored eblast to all our subscribers to share your key messaging and call to action. Our eblasts are our most effective advertising option, with open rates from 40-65% and high click-through rates. Include special offers, discounts, links, photos, and a call to action ~ you provide the content or we can write it for you.
- $475 for Lowell edition
- $300 for Acton-Lexington edition
Monthly Summer Camp Highlight Eblast
Your program will be included in a monthly Summer Camp Highlight eblast to all subscribers. The monthly eblast will highlight up to 10 featured programs to our subscribers, with a one paragraph description, link, one photo, and optional special offer for each program.
How is the Highlight Eblast different from a Dedicated Eblast?
A Dedicated Eblast features ONE program, with key messages, photos, special offers, etc.
A Monthly Highlight Eblast features up to 10 programs, with one paragraph per program. No more than 10 programs will be included. This eblast is a good option to bring additional attention to your program if a dedicated eblast isn't in your budget.
Your program will be included in a monthly Summer Camp Highlight eblast to all subscribers. The monthly eblast will highlight up to 10 featured programs to our subscribers, with a one paragraph description, link, one photo, and optional special offer for each program.
How is the Highlight Eblast different from a Dedicated Eblast?
A Dedicated Eblast features ONE program, with key messages, photos, special offers, etc.
A Monthly Highlight Eblast features up to 10 programs, with one paragraph per program. No more than 10 programs will be included. This eblast is a good option to bring additional attention to your program if a dedicated eblast isn't in your budget.
- $100 per month for Lowell edition. Choose as many months as desired, from February through June.
- $100 per month for Acton-Lexington edition. Choose as many months as desired, from February through June.
Feature Article
Your article will be included in one weekly email newsletter on your preferred date and on our homepage for one week. Content to be provided by advertiser.
Your article will be included in one weekly email newsletter on your preferred date and on our homepage for one week. Content to be provided by advertiser.
- $150 for Lowell edition
- $100 for Acton-Lexington edition
Three-Month Ad Campaign
Sidebar ad for your program on our website for three months, plus monthly social media posts. Ad artwork provided by advertiser. Limited availability.
Sidebar ad for your program on our website for three months, plus monthly social media posts. Ad artwork provided by advertiser. Limited availability.
- Lowell edition: $150 per month ($450 total)
- Acton-Lexington edition: $100 per month ($300 total)
Swag Bag
Provide 200 items for swag bags that will be handed out to the first 200 families at the fair. Items must be received by January 20 (for Bedford fair) or March 10 (for Westford fair) in order to be included. Ideas for provided items: literature such as brochure, flyer, coupon, or postcard; logo item (e.g., pen, lip balm, frisbee, cup, etc.).
Provide 200 items for swag bags that will be handed out to the first 200 families at the fair. Items must be received by January 20 (for Bedford fair) or March 10 (for Westford fair) in order to be included. Ideas for provided items: literature such as brochure, flyer, coupon, or postcard; logo item (e.g., pen, lip balm, frisbee, cup, etc.).
- Swag bag at Middlesex Community College, Bedford MA, February 2, 2025: $90
- Swag bag at Westford Regency Inn, Westford MA, March 23, 2024: $90
Birthday Party Guide Listing
If your organization offers Birthday Parties, add a listing to our Birthday Party Guide for one year. The Guide is shared frequently on social media and in our weekly newsletter.
If your organization offers Birthday Parties, add a listing to our Birthday Party Guide for one year. The Guide is shared frequently on social media and in our weekly newsletter.
- $175 for Lowell edition
- $125 for Acton-Lexington edition
Take 20% off if you book multiple options (i.e., a Summer Camp Guide listing and an e-blast).
Please complete the REGISTRATION FORM to book a camp fair table, camp guide listing, eblast or any of the above-listed services.
Any questions, please email [email protected] or call (978) 239-3038.
Any questions, please email [email protected] or call (978) 239-3038.
Curious about Macaroni KID? Click HERE to learn more about our local editions.
CONTACT US for more information.
CONTACT US for more information.