Summer Camp Fairs & Summer Camp Guide
If your organization offers summer programs or year-round activities, NOW is the time to share your information with local parents. As the largest parent-focused media outlet in Greater Lowell, the Merrimack Valley and the Acton-Lexington area, we can help you spread the word quickly, efficiently and at an affordable price.
Please review the variety of marketing options listed below and then complete the REGISTRATION FORM.
Please review the variety of marketing options listed below and then complete the REGISTRATION FORM.
Summer Camp Fairs
Sunday, February 5, 2023 12-3 PM
Westford Regency Inn & Conference Center, Westford MA
$150 Per Display Space (approx 10' x 12', table provided). Electricity available.
Sunday, March 5, 2023 2-4:30 PM
Teamworks Acton, Acton MA
$150 Per Display Space (approx 12' x 12'). MUST bring your own table. No electricity available.
Sunday, April 2, 2023 1:30-4:30 PM
Westford Regency Inn & Conference Center, Westford MA
$150 Per Display Space (approx 8' x 10', table provided). Electricity available.
Take 20% off if you book multiple services (i.e., two Camp Fairs, a Camp Fair and the Summer Camp Guide, etc.).
Westford Regency Inn & Conference Center, Westford MA
$150 Per Display Space (approx 10' x 12', table provided). Electricity available.
Sunday, March 5, 2023 2-4:30 PM
Teamworks Acton, Acton MA
$150 Per Display Space (approx 12' x 12'). MUST bring your own table. No electricity available.
Sunday, April 2, 2023 1:30-4:30 PM
Westford Regency Inn & Conference Center, Westford MA
$150 Per Display Space (approx 8' x 10', table provided). Electricity available.
Take 20% off if you book multiple services (i.e., two Camp Fairs, a Camp Fair and the Summer Camp Guide, etc.).
Our 2021 Fairs were attended by over 600 local families. Exhibitors have shared the following anonymous feedback in our post-fair surveys since we started our fairs in 2016:
- "Awesome attendance. The organizer was superb. Parents were engaged. It was great all around."
- "Participants were very engaged... We left with more contacts from this fair than we had combined from the previous 4 fairs."
- "It's an awesome camp fair -- one of the best we attend all year!"
- "Well prepared and there was an excellent turnout."
- "By far this is the best camp fair in Massachusetts."
Summer Camp Guide
Our very popular Summer Camp & Kids Activities Guide will be featured on our websites, in our weekly newsletters, and promoted on our social media channels from February through July 2023.
Our 2021 Guides were displayed over 600,000 times and resulted in over 9,000 clicks to the listed programs. In order to reach the maximum number of local parents, we recommend participating in BOTH a Camp Fair and the Summer Camp Guide. A Camp Fair table is an excellent way to connect in-person with local parents but the Summer Camp Guide has a wider, more long-term reach.
A Summer Camp Guide listing includes:
Programs can be added to our Summer Camp Guide at any time. The Guide will be published in early February and will be online and heavily promoted through July.
Our 2021 Guides were displayed over 600,000 times and resulted in over 9,000 clicks to the listed programs. In order to reach the maximum number of local parents, we recommend participating in BOTH a Camp Fair and the Summer Camp Guide. A Camp Fair table is an excellent way to connect in-person with local parents but the Summer Camp Guide has a wider, more long-term reach.
A Summer Camp Guide listing includes:
- Inclusion in the Summer Camp Guide, which is promoted in weekly newsletters, ads, articles and social media from February through July.
- A detailed listing in the Summer Camps category of our Business Directory. See a sample Guide listing.
- "Camp Spotlight" posts on social media (minimum of two shoutouts).
- Add-on options such as eblasts and feature articles are available below.
Programs can be added to our Summer Camp Guide at any time. The Guide will be published in early February and will be online and heavily promoted through July.
Summer Camp Guide listings are $150 per edition.
Take 20% off if you book more than one option (i.e., two camp guide editions or a camp fair and a camp guide).
Take 20% off if you book more than one option (i.e., two camp guide editions or a camp fair and a camp guide).
Summer Camp & Activities E-Magazine
Our Summer Camp & Activities E-Magazine includes articles about camp for parents, a Summer Program Directory, and ideas for local summer fun.
All programs that sign up for a listing in our Summer Camp Guide will be listed at the beginning of the Summer Program Directory, with a detailed listing, phone number and link to your website.
The E-Magazine also includes color advertisements that link directly to your website:
All programs that sign up for a listing in our Summer Camp Guide will be listed at the beginning of the Summer Program Directory, with a detailed listing, phone number and link to your website.
The E-Magazine also includes color advertisements that link directly to your website:
- Full-page ad is $180. Ad artwork should be designed at 7.5" W x 9.5" H.
- Half-page ad is $120. Ad artwork should be either 7.5" W x 4.55" H (landscape) or 3.75" W x 9.5" H (vertical)
- Quarter-page is $90. Ad artwork should be 3.75" H x 4.55" H.
Take 20% off if you book more than one option (i.e., the Summer Camp Guide and an E-Magazine ad).
Additional Promotional Options
Choose from the following additional options for promoting your summer camp, program or activity. You do not need to sign up for a camp fair space or a Summer Camp Guide listing to book an eblast or article.
- 10% off eblasts!
Send a sponsored eblast to all our subscribers to share your key messaging and call to action. Our eblasts are our most effective advertising option, with open rates from 40-65% and high click-through rates. Include special offers, discounts, links, photos, and a call to action ~ you provide the content or we can write it for you.
Special 10% discount off our regular rates:
$360 for Lowell edition (normally $400)
$245 for Acton-Lexington edition (normally $275) - Feature article:
Your article will be included in one weekly email newsletter on your preferred date and on our homepage for one week. Content to be provided by advertiser.
$115 for Lowell edition
$70 for Acton-Lexington edition - Three-Month Campaign:
Sidebar ad for your program on our website for three months, plus monthly social media posts. Ad artwork provided by advertiser.
Lowell edition: $100 per month ($300 total)
Acton-Lexington edition: $90 per month ($270 total)
Take 20% off if you book multiple options (i.e., a Summer Camp Guide listing and an e-blast). Double discount on eblasts!
Please complete the REGISTRATION FORM to book a camp fair table, camp guide listing, eblast or any of the above-listed services.
Any questions, please email mackidlexingtonlowell@macaronikid.com or call (614) 432-3613.
Any questions, please email mackidlexingtonlowell@macaronikid.com or call (614) 432-3613.
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CONTACT US for more information.
CONTACT US for more information.